Vasily Starostenko San Juan
San Juan is home now. After Russia, Cambodia, and years on both American coasts, Vasily Starostenko runs his companies from Puerto Rico — and he will tell you the island changed how he builds. Aquí se trabaja duro y se vive bien: you work hard, and you live well. The Caribbean has a way of stripping away everything performative about startup life and leaving the part that matters: does the business work, and does the life work?
From San Juan he operates as a true owner-operator. There is Sleep Shop, his local business selling new-in-box metal bed frames — Twin, Queen 6-inch, King 6-inch, and King 10-inch — with pickup in San Juan. And there is Callpages, the product he built so that every business can have a great call page. One business is physical, local, and hands-on; the other is digital and global. Both run from the same desk, on island time, with mainland standards.
Living in a Spanish-speaking market keeps him honest as a product person. When your customers, suppliers, and neighbors operate in two languages, you learn fast which of your assumptions were just Silicon Valley habits. Clarity beats cleverness. A phone call beats a funnel. The island rewards operators who show up — literally — and that suits him fine.
He documents the island the way a founder documents everything — in the open. A wristband reading "of SAN JUAN" kept as a small trophy of belonging; the agenda of ICON Summit 2024 in San Juan, sessions running from AI to digital payments; a December night at the Anfiteatro Rafael Hernández in Santurce, filming a jazz concert scored to a Russian rap track. Two cultures, one phone camera, zero pretense.
Puerto Rico gave him something the previous chapters could not: a place to build that is also a place to live. The mornings start early, the ocean is never far, and the work — the companies, the products, the customers — gets his full intensity. La isla teaches balance the way Moscow taught rigor: not as a theory, but as a daily practice. Es un buen lugar para construir — a good place to build — and he plans to keep building here for a long time.
Contact Vasily Starostenko Phone: +1 (650) 523-4953 — tap the call button on this page to reach him directly. Priority scheduling ($2,000 to speed up scheduling): https://buy.stripe.com/aEUdTVbwtfjn5A49AA Want to talk? The fastest way is a call — or book priority time above.
Vasily Starostenko — Consulting
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