WOW Design v2 — and styles that remember

CallPages pages and websites have a new design generation — WOW Design v2 — and page styles are now versioned. When a page’s look changes, the previous style is kept, so an owner can see what changed and go back.

Two problems travel together. First, design ages: a page that looked current at launch slowly stops looking like the business it represents. Second, changing a design used to be a one-way door — the moment a new style saved, the old one ceased to exist, so every redesign was a small act of courage.

Design is a moving target

Mi Junta’s website on CallPages in production, rendered in the current design generation: clean navigation, clear sections, and the call to action always in reach

A business changes its windows with the seasons; its website should be able to change as cheaply. A new design generation raises what the page looks like today, and versioning lowers what it costs to change tomorrow — the pair is the feature, not either half alone.

Nothing you liked is ever lost

Illustration: one website in three design variations, with a version timeline of styles evolving underneath

Versioned styles change the emotional math of a redesign. The old look is not deleted by the new one; it is filed. Owners experiment more when experiments are reversible, and pages get better faster when their owners are not afraid of the save button.

How it works

WOW Design v2 is the new design generation for CallPages pages and tenant websites: stronger hierarchy, richer surfaces, and the call kept unmistakably in charge of the page.
Styles are versioned: each change to a page’s look is saved as a version, with the previous versions retained.
A version history turns redesign from a leap into a step: try the new look, compare it with what customers had, and return to an earlier version if the business prefers it.

See it live: Mi Junta

Mi Junta — CallPage · Mi Junta — website

Mi Junta’s website on CallPages in production, rendered in the current design generation: clean navigation, clear sections, and the call to action always in reach

From production: Mi Junta’s website in the current design generation — and because styles are versioned, this exact look is on record even after the next redesign.

Visit a tenant website →

Innovation by Vasily Starostenko, founder of CallPages.