Complex plans gather dust. A one-page plan guides action.
The Nine Blocks
- Value proposition: Why should customers call you?
- Customer segments: Who calls most?
- Channels: How do they find you?
- Relationships: How do calls build loyalty?
- Revenue: What does each call generate?
- Activities: What must happen daily?
- Resources: Team, tools, technology
- Partners: Who amplifies your reach?
- Costs: What does each call cost?
Review Rhythm
Revisit monthly. Update quarterly. Rewrite annually.